Anita Rajendra​

Marketer, Innovator, Founder, Helper, Host
Likes: Travel, Good food & wine, Organization, Learning new things, Sleeping in
Dislikes: Bugs, Early mornings, Apathy

Anita is a founder of 2 startups, La Belle Bump and Mina & Vine. Both companies focus on fashion sustainability by ensuring products have a longer lifespan. La Belle Bump is part of the circular economy as a service business that rents maternity and nursing clothes. Anita created La Belle Bump because she struggled finding maternity items that fit her working mom lifestyle. With La Belle Bump, she wanted to focus on providing a premium and personal experience to women without high price tags to help women feel and look confident and beautiful during their pregnancy. 

Mina & Vine is a complementary product business, introducing a patent-pending “smart scarf”. It’s first of its kind, using temperature regulated fabric and magnetic fasteners. It can also be styled in more than 10 ways allowing it to easily become a staple in your wardrobe.

Anita was honored to be an author of the best selling book, Mompreneur Memoirs.

Prior to her entrepreneurial pursuits, Anita was a Marketing leader with strong, award-winning consumer marketing experience at The Coca-Cola Company and Saturn, a General Motors brand.  During her 13 years at these companies, she led various teams and programs in brand strategy, digital marketing, media planning and promotions. 
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She currently lives in Atlanta, GA with her husband, 3 children and a new puppy. She enjoys time with family and friends, reading, traveling and trying new restaurants.